Why we founded Racepoint

It all started with a thought between friends — entrepreneurs who share a passion for motorsport and an obsession with building exceptional companies. We had driven on circuits across Europe, but no matter where we went, something was missing. The industry was stagnant, offering the same predictable formats.

What began with spontaneously buying seven formula cars in November 2024 without knowing what we would get ourselves into, quickly turned into a bold vision: to create immersive track experiences like no other. Racepoint is built on the belief that every detail matters — from the moment you arrive to the final lap. It’s not just about driving fast; it’s about stepping into a new world — one where brands come to life and guests become part of something unique.

We don’t just host track days. We craft lasting moments and forge connections. To us, racing is more than a sport — it’s a philosophy, a mindset, and a way of living.

Welcome to Racepoint.

— Julian, Kai and Kian